Bear's Gridiron in Australia Forums

The way I understand it, they were charging us the same licencing fees they would charge anyone and we couldnt afford it.

Yeah Penguin I couldnt remember all the details but knew it was something to do with National.  You are right about all the rest though and its a pitty.  But such is life.

At last another wise man and from interstate.  I agree totally wityh you and in the past have been shot down in Vic for saying exactly as you have.   In the past  we have asked GV to pay for Posters promoting the Game in Vic but no.  We as a club have looked at Cinema advertising at $400 per week and are currently talking about doing same at strategic times.  If a club can why not the leagues?????

I find too much emphasis on state teams but they dont grow the sport, put some cash into marketing.  any sort will do as a start.  It shouldnt just be up to clubs.

In order for advertising to be effective you need to spend big and I mean big. $400 per week is peanuts in the scheme of things when it comes to advertising. The best form of advertising is free. Articles for local papers who crave content and will print pretty much anything you write especially if you have a photo. Linking with charities and festivals etc to link in with their paid/free advertising and local teams in their local area doing the Bunnings BBQ, the shopping centre promo etc etc. No league has the $$ to make the adverstisig $$ spend justifiable. No club has enough to afford $400 per week in cinima advertising. They would be better reducing the cost to the participant of playing in the first place.

Reality is local clubs must do what the can locally to lift the profile and the participation rate and if all clubs did it then the sport would be become more recognised. Whilst Darren disagrees if the former was done then the State team can be used as a vehicle to lift the league/association but it requires those same local paper articles etc being submitted all around for the benifit of the state league/team All that will help raise the profile without spending a huge amount of money to a point where perhaps some people might then decide to tip a little into the kitty and the cycle starts again. None of this is rocket science it just takes some thought, some planning and some execution and all levels to pull it off and the sport would return to the levels it saw in the early 90's when these sorts of things where done on a consistant basis. We do not need to re-invent the wheel just look at our own history.

Croydon Festival, Charity 4th of July games etc etcjust to name 2

food for thought perhaps

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Yeah as i said we are discussing the Cinema idea, we have done AALL that has been mentioned and still doing so.  The cinema thing would be an addition and to a HIGH volume of people if it can be done at the right strategic time. 

I am all for using the state team to attract people but hey it hasnt and doubt it will.  Sure if the local leagues want to get in on the marketing which is what i am trying to get them to do then use the state team in all posters etc then no one club can say hey why wasnt our club players featured etc.  Use state team footage of course in that way it is good and would help promote the sport.   all I am saying is although it is Great to have state teams and nationals those alone do nothing to this point to expand the game at our level.  If that can change sensational, lets do it.

But if our club has to do it all alone in our areas then dont expect us to promote anything else but our club for our club.  If people want us to do it for everyone then everyone should be helped out by their respective leagues.

Mark as you said its not rocket science nor new.  Lets just get fair dinkum and do the the leg work and YES everyone will be better off.